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| Case Study #7 (Dart Apex - Air Package Express Services) |
A major producer and manufacturer of premium, entertainment audio cassettes and CDs faces a problem of rampant piracy, and the unauthorised reproduction and leakage prior to the planned launch or releases results in huge revenue losses
Analysis
A secure shipping service that confirms delivery as close as possible to the time of release, is required.
Business Solution
Blue Dart offers its Dart Apex (Air Package Express) services that confirm delivery within the stipulated time-parameters. Security ensures that no pilferage takes place during transit.
The shorter time lag between shipping and release alleviate unauthorised reproduction prior to release to a large extent, resulting in increased revenues |
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